GET YOURSELF AS A GUEST ON PODCASTS
Learn how to run your very own Podcast Tour™ so that you can become the thought leader, bestselling author, and visible visionary of your dreams!
Join for a 6-week live course starting on March 22, 2023!
ARE YOU TIRED OF THE SOCIAL MEDIA HAMSTER WHEEL THAT ISN'T GROWING YOUR BUSINESS? ARE YOU...
- Ready to get your message out to new audiences?
- Wanting to grow your following and community?
- Yearning to be a thought leader in your space?
- Looking to refine your messaging as a speaker?
- Dreaming of being a podcast guest?
- Ready for sales from the right customers and clients?
If you answered yes to any of these questions, then you are ready to enroll in the first ever class of The Podcast Tour™ Academy!
THE NEW PR STRATEGY IS HERE!
...because traditional PR won't get you anywhere.
Gone are the days where you could rely on traditional PR features for quality exposure that drove results. And if your social strategy isn't working, the consensus is unanimous: if you are a business owner, have a product or a book, and are looking to be a thought leader in your industry, you need to be a guest on podcasts.
As the leading agency in running Podcast Tours™ and the first agency to ever offer a Podcast Tour™ as a stand alone PR service for female entrepreneurs, the team at Scout’s Agency is here to teach you how to get yourself as a guest on podcasts. Scout’s Agency has booked their clients on over 2500 podcast episodes, run over 150 Podcast Tours™, and has cultivated a database of over 6000 podcasts.
DO YOU FEEL LIKE YOUR CONTENT ISN'T REACHING THE RIGHT DEMOGRAPHIC THAT CONVERTS? ARE YOU...
- Ready to get your message out to new audiences?
- Wanting to grow your community and following?
- Wanting to be a thought leader in your space?
- Looking to refine your messaging as a speaker?
- Dreaming of being a podcast guest?
- Ready for sales from the right customers and clients?
If you answered yes to any of these questions, then you are ready to enroll in the first ever class of The Podcast Tour™ Academy!
THE NEW PR STRATEGY IS HERE!
...because traditional PR won't get you anywhere.
Gone are the days where you could rely on traditional PR features for quality exposure that drove results.
And if your social strategy isn't working, the consensus is unanimous: if you are a business owner, have a product or a book, and are looking to be a thought leader in your industry, you need to be a guest on podcasts.
As the leading agency in running Podcast Tours™ and the first agency to ever offer a Podcast Tour™ as a stand alone PR service for female entrepreneurs, the team at Scout’s Agency is here to teach you how to get yourself as a guest on podcasts.
Scout’s Agency has booked their clients on over 2500 podcast episodes, run over 150 Podcast Tours™, and has cultivated a database of over 6000 podcasts.
Here is how being a guest on a podcast can transform you from being a plateaued business owner to a visible visionary:
- Finally feel heard in the world of a tanking social media algorithm
- Invite engaged and converting clients, customers, and followers into your business
- Become the go-to thought leader in your space with a network that will make your mouth drop
In The Podcast Tour™ Academy, you will learn how to get yourself as a guest on podcasts by:
- Capturing the special essence of your mission, messaging, and business
- Learning how to pitch yourself to podcast hosts with Scout’s Agency proprietary pitch template
- Knowing how to identify which podcasts are a right fit for you with Scout’s Agency proprietary algorithm
- Becoming an expert in the logistics behind a podcast interview to make sure you are prepared
- Maximizing your interviews to grow your personal brand
After going through our six-week live training program, we guarantee you will walk away with an understanding of podcasting as a PR strategy, how to pitch yourself to podcasts, and the tools to manage your own Podcast Tour™.
Here is how being a guest on a podcast can transform you from being a plateaued business owner to a visible visionary:
- Finally feel heard in the world of tanking social media algorithms
- Invited engaged and converting clients, customers, and followers into your business
- Become the go-to thought leader in your space with a network that will make your jaw drop
In The Podcast Tour™ Academy, you will learn how to get yourself as a guest on podcasts by:
- Capturing the special essence of your mission, messaging, and business
- Learning how to pitch yourself to podcast hosts with Scout’s Agency proprietary pitch template
- Knowing how to identify which podcasts are a right fit for you with Scout’s Agency proprietary algorithm
- Becoming an expert in the logistics behind a podcast interview to make sure you are prepared
- Maximizing your interviews to grow your personal brand
After going through our six-week live training program, we guarantee you will walk away with an understanding of podcasting as a PR strategy, how to pitch yourself to podcasts, and the tools to manage your own Podcast Tour™.
These are some of the transformations our clients at Scout's Agency have received from being a guest on podcasts...
- Launched #1 best-selling books
- Gained 13k Instagram followers
- Got 150 client inquiries from one podcast
- Got her book endorsed by a celebrity entrepreneur
- Signed high retainer clients
- Added her heroes to her network
- Doubled her podcast downloads
- Increased her e-mail list
- Got verified on Instagram
What The Podcast Tour™ Academy is comprised of:
LIVE SESSIONS
- Six 2 hour live sessions with Scout Sobel, CEO of Scout’s Agency, and Heather Byrd-Henderson, Director of Clients of Scout’s Agency.
- Lifetime access to these video sessions and further modules being added to future cohorts
EXERCISES
- Corresponding homework to the live sessions
- Lifetime access to these prompts and access to new worksheets as they are being added to future cohorts
COMMUNITY
- Six week access to a Geneva channel where you can ask direct questions to members of the Scout’s Agency team for support and network with other members
What The Podcast Tour™ Academy is comprised of:
LIVE SESSIONS
- Six 2 hour live sessions with Scout Sobel, CEO of Scout’s Agency, and Heather Byrd-Henderson, Director of Clients of Scout’s Agency.
- Lifetime access to these video sessions and further modules being added to future cohorts
EXERCISES
- Corresponding homework to the live sessions
- Lifetime access to these PDFs and access to new worksheets as they are being added to future cohorts
COMMUNITY
- Six week access to a Geneva channel where you can ask direct questions to members of the Scout’s Agency team for support and network with other members
THE CURRICULUM
01
Session #1
Reflection of You: Learn how to identify your brand messaging and what makes your story unique
Date/Time: March 22, 2023 at 10:00 am PST/1:00 pm EST
02
Session #2
Craft The Perfect Pitch: How to implement The Scout’s Agency proprietary pitch template
Date/Time: March 29, 2023 at 10:00 am PST/1:00 pm EST
03
Session #3
Finding Podcasts that are a Brand Fit: Understanding the podcast landscape using the Scout’s Agency podcast algorithm
Date/Time: April 5, 2023 at 10:00 am PST/1:00 pm EST
04
Session #4
Logistics: What to Do Once a Podcast Says YES! How to run the operational backend of your Podcast Tour™
Date/Time: April 12, 2023 at 10:00 am PST/1:00 pm EST
05
Session #5
How To Maximize and Optimize a Podcast Appearance: Making the most of your interviews from a PR and brand growth perspective
Date/Time: April 19, 2023 at 10:00 am PST/1:00 pm EST
06
Session #6
Graduation Closing Ceremony: Q&A with Scout’s Agency team, setting goals for your Podcast Tour™, & final implementation
Date/Time: April 26, 2023 at 10:00 am PST/1:00 pm EST
Plus, Guest Speaker Caroline Hobby on what they look for in a podcast guest!
About Caroline: Caroline Hobby is the host of the top ranking podcast GET REAL, which has over 8 million downloads. She hosts a slew of legendary guests, including top country music stars, best selling authors, thought leaders, and entrepreneurs.
Date/Time: April 26, 2023 at 10:00 am PST/1:00 pm EST
THE CURRICULUM
Session #1
Reflection of You: Learn how to identify your brand messaging and what makes your story unique
Date/Time: March 22, 2023 at 10:00 am PST/1:00 pm EST
Session #2
Craft The Perfect Pitch: How to implement The Scout’s Agency proprietary pitch template
Date/Time: March 29, 2023 at 10:00 am PST/1:00 pm EST
Session #3
Finding Podcasts that are a Brand Fit: Understanding the podcast landscape using the Scout’s Agency podcast algorithm
Date/Time: April 5, 2023 at 10:00 am PST/1:00 pm EST
Session #4
Logistics: What to Do Once a Podcast Says YES! How to run the operational backend of your Podcast Tour™
Date/Time: April 12, 2023 at 10:00 am PST/1:00 pm EST
Session #5
How To Maximize and Optimize a Podcast Appearance: Making the most of your interviews from a PR and brand growth perspective
Date/Time: April 19, 2023 at 10:00 am PST/1:00 pm EST
Session #6
Graduation Closing Ceremony: Q&A with Scout’s Agency team, setting goals for your Podcast Tour™, & final implementation
Date/Time: April 26, 2023 at 10:00 am PST/1:00 pm EST
Plus, Guest Speaker Caroline Hobby on what they look for in a podcast guest!
About Caroline: Caroline Hobby is the host of the top ranking podcast GET REAL, which has over 8 million downloads. She hosts a slew of legendary guests, including top country music stars, best selling authors, thought leaders, and entrepreneurs.
Date/Time: April 26, 2023 at 10:00 am PST/1:00 pm EST
MEET YOUR TEACHERS
Scout Sobel
Scout Sobel is a trailblazer in the media industry for utilizing Podcast Tours™ as a powerful form of PR. She founded Scout's Agency in February of 2019 after recognizing the power of podcasting as a long-form, intimate medium for founders to tell their stories and expand their businesses.
Over the past three and a half years, Scout's Agency has grown 600%, cultivated a database of over 5,000 podcasts, and has run over 120 Podcast Tours™ under Scout's leadership.
Scout has also lived with bipolar disorder for the last 15 years. She was once unable to function in society but after finding entrepreneurship and taking radical responsibility over her emotions, she is now able to live a life of purpose.
She is the author of the bestselling book, The Emotional Entrepreneur: The Emotional Guidebook to Entrepreneurship, the host of The Emotional Entrepreneur Podcast, and the co-host of the top-charting podcast, Okay Sis.
Heather Byrd-Henderson
Heather Byrd-Henderson is the Director of Clients at Scout’s Agency, the leading PR agency in getting women as guests on podcasts.
With expertise in executive operations and a passion for public relations, Heather has spearheaded the health of 100+ Podcast Tour accounts and supports the agency’s team of account managers.
Heather has never considered herself an entrepreneur. Instead, she knows her role as an integrator.
Seeing and holding the vision of podcasting being the new form of PR with an eagerness to develop the process for execution is where this woman finds her groove.
The Scout's Agency Team
The Scout's Agency Team has spent the last four years perfecting The Podcast Tour™ service for their clients. They have served over 150 female entrepreneurs and booked over 2500 podcast episodes.
In addition to supporting female entrepreneurs by getting them as a guest on podcasts, they have also been building a database of over 6,000 podcasts. These podcasts are vetted for quality through the Scout's Agency algorithm and used to create podcast pitch lists that are on brand and drive results.
The Scout's Agency Team is located in San Diego, CA and is a team of seven.
MEET YOUR TEACHERS
Scout Sobel
Scout Sobel is a trailblazer in the media industry for utilizing Podcast Tours™ as a powerful form of PR. She founded Scout's Agency in February of 2019 after recognizing the power of podcasting as a long-form, intimate medium for founders to tell their stories and expand their businesses.
Over the past three and a half years, Scout's Agency has grown 600%, cultivated a database of over 5,000 podcasts, and has run over 120 Podcast Tours™ under Scout's leadership.
Scout has also lived with bipolar disorder for the last 15 years. She was once unable to function in society but after finding entrepreneurship and taking radical responsibility over her emotions, she is now able to live a life of purpose.
She is the author of the bestselling book, The Emotional Entrepreneur: The Emotional Guidebook to Entrepreneurship, the host of The Emotional Entrepreneur Podcast, and the co-host of the top-charting podcast, Okay Sis.
Heather Byrd-Henderson
Heather Byrd-Henderson is the Director of Clients at Scout’s Agency, the leading PR agency in getting women as guests on podcasts.
With expertise in executive operations and a passion for public relations, Heather has spearheaded the health of 100+ Podcast Tour accounts and supports the agency’s team of account managers.
Heather has never considered herself an entrepreneur. Instead, she knows her role as an integrator.
Seeing and holding the vision of podcasting being the new form of PR with an eagerness to develop the process for execution is where this woman finds her groove.
The Scout's Agency Team
The Scout's Agency Team has spent the last four years perfecting The Podcast Tour™ service for their clients. They have served over 150 female entrepreneurs and booked over 2500 podcast episodes.
In addition to supporting female entrepreneurs by getting them as a guest on podcasts, they have also been building a database of over 6,000 podcasts. These podcasts are vetted for quality through the Scout's Agency algorithm and used to create podcast pitch lists that are on brand and drive results.
The Scout's Agency Team is located in San Diego, CA and is a team of seven.
PAYMENT STRUCTURE
TOTAL VALUE: $15k
YOU GET IT FOR: $2200
The lowest price point the PTA will ever be offered at!
PLUS: AN EARLY BIRD BONUS
Sign up for early bird pricing and get $400 off plus access to a live Q&A session with CEO Scout Sobel about messaging and strategy!
- Early bird pricing: $1800
- Payment plan: 4 monthly installments of $500
Sign up before March 14, 2023 at 11:59 pm PST to secure early bird pricing!
On March 15th, the investment will increase to $2200 (Payment plan: 4 installments of $600 over 4 months)
TOTAL VALUE: $15k
YOU GET IT FOR: $2200
The lowest price point the PTA will ever be offered at!
- Course investment: $2200
- Payment plan: 4 monthly installments of $600
**Enrollment closes on March 19th at 11:59 pm PST
Enrollment closes on March 19th at 11:59 pm PST
TOTAL VALUE: $15k
YOU GET IT FOR: $2200
The lowest price point the PTA will ever be offered at!
PLUS: AN EARLY BIRD BONUS
Sign up for early bird pricing and get $400 off plus access to a live Q&A session with CEO Scout Sobel about messaging and strategy!
- Early bird pricing: $1800
- Payment plan: 4 monthly installments of $500
Sign up before March 14, 2023 at 11:59 pm PST to secure early bird pricing!
On March 15th, the investment will increase to $2200 (Payment plan: 4 installments of $600 over 4 months)
TOTAL VALUE: $15k
YOU GET IT FOR: $2200
The lowest price point the PTA will ever be offered at!
- Course investment: $2200
- Payment plan: 4 monthly installments of $600
**Enrollment closes on March 19th at 11:59 pm PST
Enrollment closes on March 19th at 11:59 pm PST
FAQs
Q: What is a Podcast Tour™?
A: A Podcast Tour™ is a similar concept to a book tour but instead of going to a plethora of cities, you are going on an abundance of podcasts as a guest!
Q: What if I can’t make the live sessions?
A: Each live session will be recorded and uploaded to the course platform for you to watch on your own schedule! You will have a lifetime access to these recordings and future modules being added to future cohorts.
Q: How long will I have access to the course?
A: You will receive lifetime access to the course! You will also get access to any additional modules, sessions, or assets that get added to The Podcast Tour™ Academy over the years.
Q: What is your refund policy?
A: You can get a full reimbursement within 24 hours of signing up if you happen to change your mind! After 24 hours of signing up, we do not offer refunds.
Q: Are there any technical requirements for being a part of The Podcast Tour™ Academy?
A: Nope! Just need access to the internet.
Q: Who is teaching?
A: Scout Sobel, the CEO & Founder of Scout’s Agency, and Heather Byrd-Henderson, the Director of Clients at Scout’s Agency. Scout was the first to identify that being a guest on a podcast was a form of PR that was not yet being tapped into. She created the Podcast Tour™ service four years ago! Heather has overseen over 100 Podcast Tours™ at Scout’s Agency and has systemized and processed the Podcast Tour™ experience and strategy.
Q: When does the course start?
A: The course begins March 22, 2023.
Q: When does enrollment close?
A: Enrollment closes March 19, 2023.
Q: What is the cost?
A: Early bird pricing is $1800 and regular enrollment pricing is $2200.
Q: What is the payment plan?
A: Our payment plan is six bi-monthly installments. If you sign up at our early bird pricing, the payment plan is six installments of $333 over 3 months. If you sign up at our regular enrollment pricing, the payment plan is six installments of $400 over 3 months.
Q: Should I enroll in the course for a DIY Podcast Tour™ or hire Scout’s Agency to run my Podcast Tour™ for me?
A: We recommend hiring Scout’s Agency as a 1-on-1 client if your business is making over 250k and/or you have been in business for at least 2 years. 1-on-1 clients are ready to invest in an expert driving results for them. Scout’s Agency Podcast Tour™ retainers start at $3000/month.
The Podcast Tour Academy™ is the perfect option for solopreneurs or entrepreneurs with an assistant who make under 250k and are either a) in the early stages of their business or b) have the bandwidth to run their Podcast Tour™ in house. The Podcast Tour™ Academy is also perfect for businesses that make over 250k and have a team who want to bring all of their PR and marketing in house!
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