Join for a 6-week live course starting on March 22, 2023!

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Here is how being a guest on a podcast can transform you from being a plateaued business owner to a visible visionary:

  • Finally feel heard in the world of a tanking social media algorithm

  • Invite engaged and converting clients, customers, and followers into your business

  • Become the go-to thought leader in your space with a network that will make your mouth drop

In The Podcast Tour™ Academy, you will learn how to get yourself as a guest on podcasts by:

  • Capturing the special essence of your mission, messaging, and business 
  • Learning how to pitch yourself to podcast hosts with Scout’s Agency proprietary pitch template
  • Knowing how to identify which podcasts are a right fit for you with Scout’s Agency proprietary algorithm 
  • Becoming an expert in the logistics behind a podcast interview to make sure you are prepared 
  • Maximizing your interviews to grow your personal brand 

After going through our six-week live training program, we guarantee you will walk away with an understanding of podcasting as a PR strategy, how to pitch yourself to podcasts, and the tools to manage your own Podcast Tour™.

Here is how being a guest on a podcast can transform you from being a plateaued business owner to a visible visionary:

  • Finally feel heard in the world of tanking social media algorithms

  • Invited engaged and converting clients, customers, and followers into your business

  • Become the go-to thought leader in your space with a network that will make your jaw drop

In The Podcast Tour™ Academy, you will learn how to get yourself as a guest on podcasts by:

  • Capturing the special essence of your mission, messaging, and business 
  • Learning how to pitch yourself to podcast hosts with Scout’s Agency proprietary pitch template
  • Knowing how to identify which podcasts are a right fit for you with Scout’s Agency proprietary algorithm 
  • Becoming an expert in the logistics behind a podcast interview to make sure you are prepared 
  • Maximizing your interviews to grow your personal brand 

After going through our six-week live training program, we guarantee you will walk away with an understanding of podcasting as a PR strategy, how to pitch yourself to podcasts, and the tools to manage your own Podcast Tour™.

These are some of the transformations our clients at Scout's Agency have received from being a guest on podcasts...

  • Launched #1 best-selling books

  • Gained 13k Instagram followers

  • Got 150 client inquiries from one podcast
  • Got her book endorsed by a celebrity entrepreneur

  • Signed high retainer clients

  • Added her heroes to her network
  • Doubled her podcast downloads

  • Increased her e-mail list

  • Got verified on Instagram

What The Podcast Tour™ Academy is comprised of:

LIVE SESSIONS

  • Six 2 hour live sessions with Scout Sobel, CEO of Scout’s Agency, and Heather Byrd-Henderson, Director of Clients of Scout’s Agency. 
  • Lifetime access to these video sessions and further modules being added to future cohorts

EXERCISES

  • Corresponding homework to the live sessions
  • Lifetime access to these prompts and access to new worksheets as they are being added to future cohorts 

COMMUNITY

  • Six week access to a Geneva channel where you can ask direct questions to members of the Scout’s Agency team for support and network with other members 

What The Podcast Tour™ Academy is comprised of:

LIVE SESSIONS

  • Six 2 hour live sessions with Scout Sobel, CEO of Scout’s Agency, and Heather Byrd-Henderson, Director of Clients of Scout’s Agency. 
  • Lifetime access to these video sessions and further modules being added to future cohorts

EXERCISES

  • Corresponding homework to the live sessions
  • Lifetime access to these PDFs and access to new worksheets as they are being added to future cohorts 

COMMUNITY

  • Six week access to a Geneva channel where you can ask direct questions to members of the Scout’s Agency team for support and network with other members 

THE CURRICULUM

01

Session #1

Reflection of You: Learn how to identify your brand messaging and what makes your story unique

Date/Time: March 22, 2023 at 10:00 am PST/1:00 pm EST

02

Session #2

Craft The Perfect Pitch: How to implement The Scout’s Agency proprietary pitch template

Date/Time: March 29, 2023 at 10:00 am PST/1:00 pm EST

03

Session #3

Finding Podcasts that are a Brand Fit: Understanding the podcast landscape using the Scout’s Agency podcast algorithm

Date/Time: April 5, 2023 at 10:00 am PST/1:00 pm EST

04

Session #4

Logistics: What to Do Once a Podcast Says YES! How to run the operational backend of your Podcast Tour™

Date/Time: April 12, 2023 at 10:00 am PST/1:00 pm EST

05

Session #5

How To Maximize and Optimize a Podcast Appearance: Making the most of your interviews from a PR and brand growth perspective

Date/Time: April 19, 2023 at 10:00 am PST/1:00 pm EST

06

Session #6

Graduation Closing Ceremony: Q&A with Scout’s Agency team, setting goals for your Podcast Tour™, & final implementation

Date/Time: April 26, 2023 at 10:00 am PST/1:00 pm EST

Plus, Guest Speaker Caroline Hobby on what they look for in a podcast guest!

About Caroline: Caroline Hobby is the host of the top ranking podcast GET REAL, which has over 8 million downloads. She hosts a slew of legendary guests, including top country music stars, best selling authors, thought leaders, and entrepreneurs. 

Date/Time: April 26, 2023 at 10:00 am PST/1:00 pm EST

THE CURRICULUM

Session #1

Reflection of You: Learn how to identify your brand messaging and what makes your story unique

Date/Time: March 22, 2023 at 10:00 am PST/1:00 pm EST

Session #2

Craft The Perfect Pitch: How to implement The Scout’s Agency proprietary pitch template

Date/Time: March 29, 2023 at 10:00 am PST/1:00 pm EST

Session #3

Finding Podcasts that are a Brand Fit: Understanding the podcast landscape using the Scout’s Agency podcast algorithm

Date/Time: April 5, 2023 at 10:00 am PST/1:00 pm EST

Session #4

Logistics: What to Do Once a Podcast Says YES! How to run the operational backend of your Podcast Tour™

Date/Time: April 12, 2023 at 10:00 am PST/1:00 pm EST

Session #5

How To Maximize and Optimize a Podcast Appearance: Making the most of your interviews from a PR and brand growth perspective

Date/Time: April 19, 2023 at 10:00 am PST/1:00 pm EST

Session #6

Graduation Closing Ceremony: Q&A with Scout’s Agency team, setting goals for your Podcast Tour™, & final implementation

Date/Time: April 26, 2023 at 10:00 am PST/1:00 pm EST

Plus, Guest Speaker Caroline Hobby on what they look for in a podcast guest!

About Caroline: Caroline Hobby is the host of the top ranking podcast GET REAL, which has over 8 million downloads. She hosts a slew of legendary guests, including top country music stars, best selling authors, thought leaders, and entrepreneurs. 

Date/Time: April 26, 2023 at 10:00 am PST/1:00 pm EST

PAYMENT STRUCTURE

TOTAL VALUE: $15k
YOU GET IT FOR: $2200

The lowest price point the PTA will ever be offered at!

PLUS: AN EARLY BIRD BONUS

Sign up for early bird pricing and get $400 off plus access to a live Q&A session with CEO Scout Sobel about messaging and strategy!

  • Early bird pricing: $1800
  • Payment plan: 4 monthly installments of $500

Sign up before March 14, 2023 at 11:59 pm PST to secure early bird pricing!

SIGN UP WITH EARLY BIRD PAY-IN-FULL ($1800)
SIGN UP WITH PAYMENT PLAN (4 MONTHLY INSTALLMENTS of $500)
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On March 15th, the investment will increase to $2200 (Payment plan: 4 installments of $600 over 4 months)

TOTAL VALUE: $15k
YOU GET IT FOR: $2200

The lowest price point the PTA will ever be offered at!

  • Course investment: $2200
  • Payment plan: 4 monthly installments of $600

**Enrollment closes on March 19th at 11:59 pm PST 

-
Days
-
Hours
-
Minutes
-
Seconds

Enrollment closes on March 19th at 11:59 pm PST 

TOTAL VALUE: $15k
YOU GET IT FOR: $2200

The lowest price point the PTA will ever be offered at!

PLUS: AN EARLY BIRD BONUS

Sign up for early bird pricing and get $400 off plus access to a live Q&A session with CEO Scout Sobel about messaging and strategy!

  • Early bird pricing: $1800
  • Payment plan: 4 monthly installments of $500

Sign up before March 14, 2023 at 11:59 pm PST to secure early bird pricing!

-
Days
-
Hours
-
Minutes
-
Seconds

On March 15th, the investment will increase to $2200 (Payment plan: 4 installments of $600 over 4 months)

TOTAL VALUE: $15k
YOU GET IT FOR: $2200

The lowest price point the PTA will ever be offered at!

  • Course investment: $2200
  • Payment plan: 4 monthly installments of $600

**Enrollment closes on March 19th at 11:59 pm PST 

-
Days
-
Hours
-
Minutes
-
Seconds

Enrollment closes on March 19th at 11:59 pm PST 

FAQs

Q: What is a Podcast Tour™?

A: A Podcast Tour™ is a similar concept to a book tour but instead of going to a plethora of cities, you are going on an abundance of podcasts as a guest! 

Q: What if I can’t make the live sessions? 

A: Each live session will be recorded and uploaded to the course platform for you to watch on your own schedule! You will have a lifetime access to these recordings and future modules being added to future cohorts. 

Q: How long will I have access to the course? 

A: You will receive lifetime access to the course! You will also get access to any additional modules, sessions, or assets that get added to The Podcast Tour™ Academy over the years.

Q: What is your refund policy?

A: You can get a full reimbursement within 24 hours of signing up if you happen to change your mind! After 24 hours of signing up, we do not offer refunds. 


Q: Are there any technical requirements for being a part of The Podcast Tour Academy? 

A: Nope! Just need access to the internet. 


Q: Who is teaching?

A: Scout Sobel, the CEO & Founder of Scout’s Agency, and Heather Byrd-Henderson, the Director of Clients at Scout’s Agency. Scout was the first to identify that being a guest on a podcast was a form of PR that was not yet being tapped into. She created the Podcast Tour™ service four years ago! Heather has overseen over 100 Podcast Tours™ at Scout’s Agency and has systemized and processed the Podcast Tour™ experience and strategy.


Q: When does the course start?

A: The course begins March 22, 2023.


Q: When does enrollment close?

A: Enrollment closes March 19, 2023. 

 

Q: What is the cost?

A: Early bird pricing is $1800 and regular enrollment pricing is $2200. 

Q: What is the payment plan?

A: Our payment plan is six bi-monthly installments. If you sign up at our early bird pricing, the payment plan is six installments of $333 over 3 months. If you sign up at our regular enrollment pricing, the payment plan is six installments of $400 over 3 months.

Q: Should I enroll in the course for a DIY Podcast Tour™ or hire Scout’s Agency to run my Podcast Tour™ for me? 

A: We recommend hiring Scout’s Agency as a 1-on-1 client if your business is making over 250k and/or you have been in business for at least 2 years. 1-on-1 clients are ready to invest in an expert driving results for them. Scout’s Agency Podcast Tour™ retainers start at $3000/month. 

The Podcast Tour Academy™ is the perfect option for solopreneurs or entrepreneurs with an assistant who make under 250k and are either a) in the early stages of their business or b) have the bandwidth to run their Podcast Tour™ in house. The Podcast Tour™ Academy is also perfect for businesses that make over 250k and have a team who want to bring all of their PR and marketing in house!